A trades website has one job: turn someone who's just found you into a phone call or a quote request. Everything on it should help with that.
1. Your phone number, at the top of every page
Most people looking for a trade are on a phone and want to talk to someone. Put your number in the header and make it tap-to-call. If you take messages on WhatsApp, add that too.
2. A clear headline that says what you do and where
Visitors decide in seconds whether they're in the right place. "Electrician in Matlock and the Derbyshire Dales" beats "Welcome to our website" every time, for customers and for Google.
3. A page for each main service
Give your main services their own pages, such as rewires, consumer units and EV chargers. Each page can then show up for searches about that job, and customers can see straight away that you do what they need.
4. The areas you cover
List the towns and villages you work in. It helps customers, and it helps Google show you for searches that include a place name.
5. Proof you're good at what you do
- Reviews from real customers, ideally pulled from Google.
- Photos of your own work, with before-and-afters where you can.
- Accreditations and insurance, such as trade body memberships and public liability cover.
6. A simple quote request form
Not everyone wants to call, especially in the evening. A short form asking for name, number, postcode and a description of the job captures work you'd otherwise miss.
7. A professional email address
Quotes and replies should come from you@yourbusiness.co.uk. It looks established and makes customers more comfortable paying a deposit. Here's why it matters.
8. It has to be fast and work on a phone
A slow site loses visitors before it's loaded, and Google takes speed and mobile-friendliness into account. Check yours with our free website checker.
What you don't need
Most trades don't need a blog, a shop or dozens of pages to start. Five well-made pages (home, services, about, reviews and contact) are enough to look professional and win work.